03. Option 2 Bring Your Own

Marketing Challenge #3: Your Company’s Product/Service

Please remember that if you are using your own company then you will be responsible for setting up the necessary Facebook and Google Ads accounts and you will be responsible for supplying the budget to run those campaigns (please see the project details to know how much budget you will need). Look at your company’s goals for the year. Your marketing challenge is completely personal to the company you own or are a part of. For example, if you are a new company looking to bring awareness, maybe your marketing challenge is to send traffic to your website. On the other hand, if you work for a small clothing company, maybe your marketing challenge is to increase sales for blouses.

Note that in order to select this project, you should have a company website that users land on when they see your ads online.

For the purpose of the project, assume a cost of $0 since potential customers provide their email addresses for free, and define your conversion value (revenue) of per lead by the estimated revenue you expect to receive from a potential customer.